THEYTHOUGHTWE WERE

THE UNLIKELY STORY OF BEHAVIORAL ECONOMICS

THEYTHOUGHTWE WERE

THE UNLIKELY STORY OF BEHAVIORAL ECONOMICS

Full series available now!

Two great podcasts. Three years of recording and research. Interviews with the Nobel Laureates, esteemed professors, and policymakers at the heart of a movement. It all combines to tell the unlikely story of how a group of tenacious thinkers pushed back against tradition and built ideas with impact.

Um bom programa de bônus torna o tempo no cassino com deposito de 10 reais muito mais divertido e útil.

Across this five-part series, we highlight the remarkable evolution of behavioral economics. From a group of rogue psychologists and economists who were openly ridiculed at conferences to a vital voice in government policy and corporate governance. Behavioral economists shape the way decisions are made. After they entered the fray, economic theory would never be the same.

Listen to the trailer!

EPISODES

EPISODE

1

BEYOND
ANOMALIES

EPISODE

2

IMPORTING
PSYCHOLOGY

EPISODE

3

CHILDREN OF 
UNLIKELY 
PARENTS

EPISODE

4

BEHAVIORAL
ECONOMICS
GOES
MAINSTREAM

EPISODE

5

THE
FUTURE

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ANDY LUTTRELL

Is a social psychologist trying to understand how people form strong opinions. He’s an associate professor of psychological science at Ball State University and host of the podcast Opinion Science. His original research on the psychology of moral persuasion, ambivalent attitudes, and opinions that persist over time has been published in top peer-reviewed journals.

KURT NELSON

Is the founder and lead behavioral scientist at The Lantern Group, a behavioral change and communication agency. For over 25 years he has been implementing organizational interventions based on behavioral science insights in Fortune 500 companies around the world. He is also the co-host of the award winning Behavioral Grooves podcast.

TIM HOULIHAN

Is the Enterprise Director of Behavioral Science at Truist Bank, the founder of BehaviorAlchemy, an applied behavioral science consultancy, and is a member of GAABS, the Global Association of Applied Behavioral Scientists. Tim is also a co-founder of Behavioral Grooves.

Unveiling “They Thought We Were Ridiculous”:
A Groundbreaking Podcast Chronicles the Rebel
Origins of Behavioral Economics

[MUNCIE/MINNEAPOLIS/CHARLOTTE, FEBRUARY 26, 2024] – In a world where monumental achievements are rare, a riveting narrative emerges that transcends conventional norms. “They Thought We Were Ridiculous” podcast series chronicles the groundbreaking stories of a small band of rebels who defied the status quo and altered the fabric of economic and psychological thought to form the field of behavioral economics.

A collaboration between leading podcasts Opinion Science and Behavioral Grooves, the five-part series highlights the voices of Nobel laureates and unsung academic heroes who dared to challenge established norms, including Danny Kahneman, Richard Thaler, Colin Camerer, Linda Babcock, George Loewenstein, Drazen Prelec, Shlomo Benartzi, and many others.

The series takes us from the rebellious inception of behavioral economics to its integration into governmental agencies, NGOs, non-profits, and corporations worldwide. “They Thought We Were Ridiculous” spotlights real-world impact and uncovers the pivotal moments when behavioral economics found its way into the corridors of political power in the UK, the United States, and beyond. Each episode unveils profound contributions from these mavericks and reveals the uncharted territory they navigated to reshape our understanding of human behavior and decision-making.

“We hope you enjoy all five episodes in this series,” says Andy Luttrell, PhD, Associate Professor of Psychological Science at Ball State University, and host at Opinion Science. “This podcast captures the spirit of those who dared to challenge the norm and explores the future for behavioral economics.”

“Over hundreds of our collective podcast discussions with pioneers in the field, we were inspired to share their stories in podcast form so others can appreciate the magnitude of their contributions,” noted Tim Houlihan, Behavioral Grooves co-host.

Behavioral Grooves co-host Kurt Nelson, PhD, added, “This series offers insights into how a few rebels pursued their curiosities, forged alliances, and spent lots of unstructured time to birth ideas that shape the world we live in.”

“They Thought We Were Ridiculous” promises a captivating narrative beyond the academic realm. It is a testament to the power of curiosities, challenging assumptions, and reshaping our understanding of what it means to be human.

Features interviews with accomplished social scientists and professional communicators to explore the psychology of people’s opinions, where they come from, and how they talk about them. Listeners around the world have gotten a backstage pass to hear how this science is done and what it means for understanding how people work.

A weekly, long-form podcast for those who are curious about why we do what we do. It’s also a community of people who are interested in improving their lives with a behavioral science lens. Through interviews with world-renowned authors, researchers, and practitioners, and grooving sessions with the hosts to process ideas, Behavioral Grooves helps listeners find their groove.

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